Bogotá is a key hub for startups in Latin America, with a notable concentration in fintech and retail. The city is home to a mix of new and established companies.
On-demand delivery service Rappi leads the group with $2.6 billion in total funding. Other major players include the fintech company Addi and real estate platform Habi.
Below is our list of 57 Bogotá startups worth keeping an eye on.
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Get the Sheet for $50Rappi created a super-app that delivers everything from restaurant meals and groceries to pharmacy items on demand. Their service gives Latin American consumers a single mobile interface to order from a vast network of local stores and restaurants.
| Year Founded | 2015 |
| Founders | Felipe Villamarin, Juan Pablo Ortega, Sebastian Mejia, Simon Borrero |
| Funding Amount | $2.6B |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Convertible Note |
| Top Investors | Andreessen Horowitz, Plug and Play, Sequoia Capital, Y Combinator, Quiet Capital |
LAIKA created an online marketplace and mobile app to connect pet owners with a wide range of products and services. Their platform offers everything from pet food and supplies to access to veterinary care and grooming.
| Year Founded | 2017 |
| Founders | Camilo Sanchez, Manuela Sanchez Villamarin |
| Funding Amount | $65M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Secondary Market |
| Top Investors | Y Combinator, FJ Labs, Liquid 2 Ventures, Palm Drive Capital, Pioneer Fund |
Yuno develops a global payment orchestration platform that simplifies how companies manage and scale their online payments. The platform allows businesses to easily integrate multiple payment options and fraud detection tools through a single connection.
| Year Founded | 2022 |
| Founders | Juan Pablo Ortega, Julián Núñez, Julián Núñez |
| Funding Amount | $35M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series A |
| Top Investors | Andreessen Horowitz, Tiger Global Management, Latitud, ONEVC, Mischief |
Cobre developed a treasury management platform to help companies in Latin America accelerate their money movement. Their software centralizes financial operations, allowing businesses to manage payments, collections, and reconciliation from one place.
| Year Founded | 2020 |
| Founders | Felipe Gedeon, Jose V. Gedeon |
| Funding Amount | $66.2M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | QED Investors, Canary, Oak HC/FT, Atlantico, Kaszek |
Leal developed a lifecycle marketing platform to help retailers in Latin America increase customer lifetime value. The platform uses AI to power automated and hyper-personalized loyalty programs and marketing campaigns.
| Year Founded | 2016 |
| Founders | Camilo Martinez, Florence Frech |
| Funding Amount | $26M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | Fuel Venture Capital, LEAP Global Partners, Morro Ventures, Empresas Públicas de Medellín (EPM), Salkantay Ventures |
Addi built a "buy now, pay later" platform to make purchasing more accessible for consumers in Latin America. Their technology provides shoppers with point-of-sale financing, allowing them to buy from partner merchants and pay in installments.
| Year Founded | 2018 |
| Founders | Daniel Vallejo, Elmer Ortega, Santiago Suarez |
| Funding Amount | $717.3M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Debt Financing |
| Top Investors | Andreessen Horowitz, Village Global, 8VC, Endeavor Catalyst, Goldman Sachs |
Habi built a digital platform to simplify the often complex process of buying and selling residential real estate. Their technology provides homeowners with a quick, data-driven valuation and the option for an immediate cash offer on their property.
| Year Founded | 2019 |
| Founders | Brynne Rojas, Sebastian Noguera Escallón |
| Funding Amount | $597.8M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Debt Financing |
| Top Investors | 8VC, HOF Capital, International Finance Corporation, Endeavor Catalyst, FJ Labs |
Avista develops technology-based financial solutions focused on streamlining payroll and pension systems. Their digital tools provide companies with a modern way to manage these critical employee financial services.
| Year Founded | 2019 |
| Founders | Gabriel Seinjet, Martin Restrepo |
| Funding Amount | $175.8M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Debt Financing |
| Top Investors | Blue Earth Capital, Accial Capital, Ninety One, GRUPO BANCOLOMBIA |
Bold creates financial tools that allow businesses to increase sales by accepting card payments. They provide a low-cost payment terminal that simplifies transactions for entrepreneurs and small companies.
| Year Founded | 2019 |
| Founders | Ana María Sandoval, Enríque Ramírez, Jorge Ulloa, José Fernando Velez, Sergio Vergara |
| Funding Amount | $120M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series C |
| Top Investors | General Atlantic, International Finance Corporation, Tiger Global Management, Endeavor Catalyst, Bossa Invest |
FinMaq provides financing solutions that help companies purchase the productive assets and machinery essential for their operations. They specialize in streamlining the complex process of asset financing, making it more accessible for businesses to obtain necessary equipment.
| Year Founded | 2024 |
| Founders | Diego Acero, Diego Sanz de Santamaria |
| Funding Amount | $53.5M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Venture Round |
| Top Investors | Accial Capital, Acumen LatAm Impact Ventures, 30N Ventures, IrisBank |
47 Additional Bogotá Startups Worth Following
The top 10 are just a small slice of the energy building in Bogotá right now. All over the city, founders are launching new projects and securing funds to expand their ideas.
Many of these companies are in fintech, and together they have raised over $2 billion. Below is a look at the rest of the startups defining the city's future.